Ordinary people. People like you and me. Or like your father or mother. Your grandfather or grandmother. Your brother or sister. Your neighbor. Henk and Ingrid. Achmed and Fatima. Els and Pauline. People who work hard. Or have worked hard. For whom life hasn't always been easy. Who perhaps haven't always been treated fairly. Who have sometimes already experienced life-changing events. Who have lost loved ones. Who have worries. Who care for others. Perhaps they can no longer fully participate. Or are just starting out. The first-timers. Who still have a new and hopefully beautiful life ahead of them. Who look forward to the he or she—or anything in between—who is so happily expected. Who know that everything of value is perhaps not defenseless, but certainly vulnerable. And that it's important to have things in order. The ordinary, everyday things. For themselves. And for others.