Articles — Posted on 04-11-2020

KNB launches new campaign 'Hey notary, translate!'

The new online campaign "Hey notary, translate!" from the Royal Dutch Association of Civil-Law Notaries (KNB) launches on Monday, November 9th. At www.notaris.nl/vertaal , people can translate notarial terms into everyday language. To promote the new website, a comprehensive online and social media campaign will begin next week.

The online campaign consists of targeted banners and videos on Google, Facebook, Instagram, and YouTube and runs until the end of December. Data and people's online search behavior were used to determine which target groups and difficult terms to focus on. The campaign will also be extensively covered on notaris.nl's social media channels through advertisements, videos, images, and messages.

More on the content
The campaign is a follow-up to last year's clear-language campaign: the beer mats with terms like "compos mentis" and "grandchild legacy." Back then, the KNB focused primarily on raising awareness; now, the professional organization is focusing more on the content. Don't want to miss anything? Follow us on Facebook , Instagram , and YouTube .

Source: Royal Dutch Association of Civil-Law Notaries

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